Each association was asked to provide a “personal artefact” and to fill out an accompanying form explaining its significance. The implicit allusion of these forms to funding applications was intentional, as was the combination of playfully creative content with an extremely formal visual appearance – a “wallpaper” of formulas.
Trade show visitors were surprised by the absurd collection of objects and moved to find out more. A simple, clever design thus encouraged visitors into dialogue with the exhibition attendants, which is, after all, the goal of any trade show appearance.